Keyword stats is the measurement of keywords used for Search Engine optimization or SEM. It gives you a clear idea about how many searches have been done for that particular keyword over a period of time and also provides information on how effective your marketing campaign is. These keywords are selected from the database and they are tested to make sure that there is no problem in keyword selection.
This will help you decide on what to put in your website. Once the right keywords are chosen for your business, then it is necessary to find ways to promote them. There are various ways to promote your keywords. You can do this by organic means and the other is by pay per click. Organic marketing involves creating quality content for your site which will be rich in keywords and also informative. Pay per click involves placing small advertisements on search engines.
When a search engine user is searching the net, he does not like to read long texts. He just wants a short and concise one. If the contents of your site are good enough, then your site will get huge traffic without any problems. The best way to learn the amount of traffic a site is getting is to do a search using relevant keywords.
A site that has relevant keywords is expected to get an increase in traffic. On the other hand, a site which uses non-relevant keywords also has the tendency to get a drop in traffic. A lot of effort goes into SEO marketing and this is because you should first target the right keywords and try to rank well in the search engines. This should not only be your main goal but also the main objective of your site.
Keyword stats will show you which keywords are the most searched too. It will also reveal which of these keywords are the most targeted as well. This makes it possible to work on these keywords and improve your rankings. Many companies don’t want to spend money on the wrong keywords and this is why you should do your own keyword research. You can also look up competitor sites and find out how successful they are in ranking for the keywords you are targeting.
You should also check what kind of links are coming into your site. These could be from internal pages, directories or blogs. You should also check out what kind of ads are being used on your site. You might be surprised to know that some of the companies offering advertisement space on their pages have actually bought ad space on yours.
One of the most important factors is also the number of backlinks that you have on your site. These backlinks are also measured by Google’s SEO metrics. This is because you need to have at least one link from a relevant website to make your site popular. Backlinks can be the difference between getting indexed in the top 10 rankings for a particular keyword or getting buried in the page ranks. If your backlinks aren’t sufficient, your ranking could be adversely affected.
When you’re looking at the various aspects of your site, it is important to keep these different areas separate. Don’t compare your site to competitors’ sites and vice versa. Instead, compare it to other places on the web. Focus on the quality of your content, the usability of your site and the overall design. If you put time and effort into these things, then you will see your traffic increase.